Privacy Policy


Navigation on the DIAMOND website and registration as a customer in the online store implies understanding and acceptance of this Privacy and Data Protection Policy.

DIAMOND maintains a constant concern for the defense of the privacy of personal data and a preventive action with regard to the security of the website and the protection of data of its customers and visitors.

In order to reinforce the guarantees of confidentiality of personal data, new data protection measures were implemented, both in terms of verifying the legitimacy of the use of the processed personal data and in terms of ensuring compliance with the rights recognized to the holders of such data. In this context, and through the specialization of customer support channels, DIAMOND intends to promote a clearer and more objective communication of the purposes underlying the processing of personal data and the transparency of its processing operations.

Thus, the information contained in this text intends to transmit, in a clear and unequivocal manner, the content of the privacy and protection policy of personal data that will be the object of treatment under the terms provided for in the General Data Protection Regulation in force (hereinafter GDPR) and as delimited by the content of the commercial relationship to be established between the data subject and DIAMOND.

Types of personal data collected

In general terms, personal data are collected in three situations directly resulting from DIAMOND’s activity:

User registration: creation of the DIAMOND client account and data processing purposes.

For the purpose of creating the client account, a personal area is made available in which the client must enter the necessary data for his identification as a client. The completion of the first purchase will depend on the provision of additional personal data, which are essential for the processing of the order and the respective delivery.

Mandatory fields in the forms available for those registration phases are marked with an asterisk (*).

DIAMOND is committed to protecting customer data and it will never be made available to third parties without the owner’s knowledge or consent, as legally required.

When processing the customer’s order, it is possible that certain personal data (such as the address and postal code) are disclosed to third parties for the sole purpose of preventing and detecting fraud and always following the interpellation for that purpose by the competent authorities.

In addition, when making a purchase on the website, you will also be asked for details of the delivery address and payment details, in order to ensure the greatest possible efficiency and the fulfillment of delivery times.

The data provided will be kept for the strictly necessary period, which normally corresponds to the period of existence of the customer account. For this reason, the moment the customer triggers the cancellation of the customer’s account, the personal data will be permanently erased, with the exception of the data necessary to comply with legal obligations that will be filed in a specific database for that purpose and for the absolute time. required. If you wish to place a new order on the website, the customer must proceed with a new initial registration, subject to the terms and conditions in force on the date of the same.

We may also collect other information about the customer’s experience on the website for the sole purpose of improving the service to be provided to the customer, which we will do after confirmation of knowledge and, when necessary, after the express consent of the holder of the personal data.

In terms of updating customer data, whenever you want to check the data you provided to DIAMOND, the customer can do it in his personal area. The customer must keep the access data to his account secure, since any and all actions or requests made through his account will be his responsibility, provided that the procedures for validating the identity of the client described below are fulfilled.

We recommend that the customer does not store his password in the browser, as someone else with access to his computer can access his personal information.

What is the data used for?

Customer data is processed in the context of carrying out actions such as order processing, notification to the customer of any changes made to the website’s functionalities, surveys and the evaluation of interactions for statistical purposes.

How to Delete your account: To remove your account, go to your profile > edit profile > press the delete account button and confirm your choice. Once your account is deleted, all your data will be permanently removed from our database.