Gucci joins the High Jewellery squad

Paris has a new tenant in the High Jewellery Square, capable of making Marie Antoinette lose her head if the Queen would have lived in the 21st century. Gucci settled in at the iconic Place Vendôme, opening the first High Jewellery Boutique during Haute Couture Fashion Week in the French capital. A double achievement because the interior of the store houses “Hortus Deliciarum” (from the Latin Garden of Delights), the maison’s first Haute Jewellery collection sold side by side with fine jewellery.

Gucci creative director Alessandro Michelle has developed 200 pieces handcrafted in ateliers in Valenza and Milan, that translate into a kaleidoscope of colourful gemstones set in a forest of diamond-encrusted fauna and flora with iconic animal emblems of the brand like the lion, the tiger, the snake and the bee. Necklaces, bracelets and watches translate Michelle's bold essence combined into both fragile and delicate pieces. The creative director also travels back in the past with ornate Victorian-style crosses, tiaras and rings that look more like they have come from a dinner at the "Great Gatsby's" home.

gucci.com