The fragrance that entrepreneur and master perfumer Asghar Adam Ali (Al Attar) created for Nabeel Perfumes' Spirit of Dubai line is worthy of a Thousand and One Nights tale. It took three years and about 500 attempts to come up with the perfect magic formula of what was dubbed the most expensive unisex perfume in the world and a highlight of 2019.
The fragrance is so unique that shoppers had to wait four to six months to take home the masterpiece that combines high perfumery with high jewellery. Adorned with 3571 diamonds, topaz, pearls, 2479.26 grams of 18 karat gold and 5892.88 grams of pure silver, the “Shumukh” is a true three-litre divine cocktail, kept in a luxurious Murano glass bottle that alludes to Dubai's history and cultural heritage through seven key elements. These are: the greatest pearl ever found (Durra), the falconry (Baz), the Arabian noble steed (Abjar), the roses in eternal bloom (Narjesi), the most precious diamond (Haibah) , the home of heroes (Diwan) and the stature of Dubai as a "city of the future" (Aamal). Presented in a case almost two metres high, “Shumukh” provides a quick trip around the world combining notes of amber, sandalwood, musk, pure Turkish rose, frankincense, patchouli ylang-ylang and rare pure Indian agarwood. It can last for more than 12 hours on the skin and up to 30 days on fabrics, making it unforgettable for those who buy it and for those who feel it.
Some other articles you might enjoy
”I love how Diamond Magazine has grown to become a reference!
This magazine produces unique content with the best news insights around your own world, and I loved hearing about the new chapter with this amazing website. Congratulation and all the best!”
“Congratulations for the Diamond website, it is on a par with the best in the international luxury world!
Always very up to date and fashionable it presents products with great quality and articles with great interest.
At a fashion level, presents what there is best with a strong DIAMOND personality! Congratulations.“
“We follow the Diamond magazine from the start, with curiosity and admiration, since in such a competitive world as paper printed publications - even more in the luxury business - only with competence, seriousness, and a great dedication can one avenge.
Vânia Rangel and her team, for although the path has been arduous, have had the necessary perseverance to succeed and adapt to the new times, as the new the digital launch demonstrates, and so they are to be congratulated.
The Torres Joalheiros team is proud to keep the association to this project and wishes Diamond continued success.“
“Diamond is more than a magazine, it is, from the beginning, a partnership to which we identify ourselves with for it’s good taste, audacity and selection of the best products.”
“Congratulations to the Diamond team for a quality work executed every edition.
The determination and values applied proved that limits could always be overcome.”
”I love how Diamond Magazine has grown to become a reference!
This magazine produces unique content with the best news insights around your own world, and I loved hearing about the new chapter with this amazing website. Congratulation and all the best!”
“Congratulations for the Diamond website, it is on a par with the best in the international luxury world!
Always very up to date and fashionable it presents products with great quality and articles with great interest.
At a fashion level, presents what there is best with a strong DIAMOND personality! Congratulations.“
“We follow the Diamond magazine from the start, with curiosity and admiration, since in such a competitive world as paper printed publications - even more in the luxury business - only with competence, seriousness, and a great dedication can one avenge.
Vânia Rangel and her team, for although the path has been arduous, have had the necessary perseverance to succeed and adapt to the new times, as the new the digital launch demonstrates, and so they are to be congratulated.
The Torres Joalheiros team is proud to keep the association to this project and wishes Diamond continued success.“
“Diamond is more than a magazine, it is, from the beginning, a partnership to which we identify ourselves with for it’s good taste, audacity and selection of the best products.”
“Congratulations to the Diamond team for a quality work executed every edition.
The determination and values applied proved that limits could always be overcome.”
”I love how Diamond Magazine has grown to become a reference!
This magazine produces unique content with the best news insights around your own world, and I loved hearing about the new chapter with this amazing website. Congratulation and all the best!”
“Congratulations for the Diamond website, it is on a par with the best in the international luxury world!
Always very up to date and fashionable it presents products with great quality and articles with great interest.
At a fashion level, presents what there is best with a strong DIAMOND personality! Congratulations.“
“We follow the Diamond magazine from the start, with curiosity and admiration, since in such a competitive world as paper printed publications - even more in the luxury business - only with competence, seriousness, and a great dedication can one avenge.
Vânia Rangel and her team, for although the path has been arduous, have had the necessary perseverance to succeed and adapt to the new times, as the new the digital launch demonstrates, and so they are to be congratulated.
The Torres Joalheiros team is proud to keep the association to this project and wishes Diamond continued success.“
“Diamond is more than a magazine, it is, from the beginning, a partnership to which we identify ourselves with for it’s good taste, audacity and selection of the best products.”
“Congratulations to the Diamond team for a quality work executed every edition.
The determination and values applied proved that limits could always be overcome.”
Comments